Join us on a journey to discover the
unique aspects of metal and its
benefits for the packaging industry!

Metals are natural elements that maintain their physical properties forever. Once metal enters the material-to-material loop, in which it is recycled again and again, it will always be available for future generations. This means metal is a permanent material.


Permanently available materials are those for which efforts are made to retain for use in society the energy and raw materials invested in their production at the end of the product life, either through reuse or recycling, with no loss of quality no matter how many times the material is recycled.

Recycles forever

When metal products reach the end of their useful life, the materials are simply collected and recycled, again and again, with no loss of their inherent properties. This is known as real recycling. The metal packaging industry and its recycling stakeholders are committed to a real-recycling society.

Resource efficient

Global resources are limited, yet society's demands are increasing. Managing resources efficiently is a top priority. Metal, as a highly recycled permanent material, saves raw materials, energy consumption and CO2 emissions.

Circular economy

The metal packaging industry is the perfect example of a circular economy, with metal recycling forever in a material-to-material loop. When a metal product reaches the end of its useful life, the material is never lost. Through recycling, its value is retained forever, making it available today and for future generations.

Nothing is lost...
everything is transformed

Antoine Lavoisier, French Chemist, 1789